Welcome to Apex Beauty
Apex Beauty, the online store of Apex Brands Limited, is proudly New Zealand-owned and operated by the Beauty Lab Collective.
We have a strong focus on creating trusted personal care products that are effective, beautifully formulated, and grounded in both science and nature. Our brands include Only Good, Health Basics, DermaOil, Mopp, and Snowberry - each offering a unique approach to skincare, body care, and hygiene, while sharing the same commitment to quality and integrity.
From gentle, naturally fragranced hand washes to clinically researched skincare, our products are designed to care for real people and real routines. Whether it’s the clean formulations of Only Good, the everyday reliability of Health Basics, the skin-repairing benefits of DermaOil, groundbreaking hair growth solutions from Mopp, or the advanced anti-aging science behind Snowberry, our brands are made to support healthy skin and a healthier lifestyle.
All of our products are proudly developed and manufactured in our facility based on the North Shore of Auckland, giving us full oversight from formulation to finished product. This local control ensures that we can maintain high standards of sustainability, safety, and consistency while supporting New Zealand jobs and innovation.
Apex Beauty exists to connect you directly with our brands - delivering fresh, effective, locally made products right to your door.
Thank you for supporting New Zealand made beauty and wellness.
Nothing Nasty, Only Good
Only Good is a premium personal care brand proudly made in New Zealand, offering clean, plant-based formulations that are as effective as they are gentle. Free from harsh chemicals, synthetic fragrances, and animal testing, Only Good is committed to transparency, sustainability, and skin-loving ingredients. With a focus on modern wellbeing, the range combines naturally derived actives with thoughtful scent profiles and beautifully designed packaging—delivering products that are truly good, both inside and out.
Kiwi To The Core
Health Basics is a trusted New Zealand personal care brand dedicated to delivering simple, effective formulations inspired by nature. Proudly made in New Zealand, the range of nourishing body washes is crafted with quality ingredients and no unnecessary additives. Known for its gentle, family-friendly approach, Health Basics blends everyday practicality with a focus on skin health and local heritage—offering dependable care that Kiwis have relied on for generations.
Power In Every Drop
DermaOil is a specialist skincare brand from New Zealand, designed to support skin healing, hydration, and restoration. Enriched with powerful actives like Vitamin A, Vitamin C, and Centella Asiatica, DermaOil targets scars, stretch marks, fine lines, and uneven skin tone with proven results. Its lightweight, fast-absorbing formula is suitable for all skin types and can be used daily to improve skin texture and resilience. Made in New Zealand, DermaOil offers a science-backed solution for healthier, more radiant skin.
Made From Nature, Boosted By Science.
Snowberry is a scientifically advanced skincare brand from New Zealand, renowned for its fusion of nature and clinical innovation. Formulated with sustainably grown native botanicals and proven bioactives, Snowberry delivers visible results while maintaining a deep commitment to environmental responsibility. Loved for its gentle efficacy and luxurious feel, Snowberry is where nature meets science—for healthy, radiant skin.